A Performance Improvement Campaign
Case study inspired by past work, rebranded for confidentiality
Case study inspired by past work, rebranded for confidentiality
Client: Bicentennial Academy
Performers: Afterschool Program Teachers
Objective: To support teachers in the Afterschool Program
Solution: A performance improvement campaign
Pain points
Lack of incentives: Teachers were expected to facilitate the Afterschool program as part of their mandate.
Lack of motivation: No incentives are in place to perform desired tasks.
Lack of feedback: Teachers aren’t evaluated during the Afterschool program.
Lack of resources: Teachers don’t necessarily teach their students and their subjects.
Lack of time management skills: Teachers can’t keep track of time and aren’t utilizing their time efficiently.
Research findings
Concerning program:
There is up to 20 students mostly with special needs, per teachers, working on different subjects.
No official breaks in between last period and Afterschool Program.
Concerning teachers:
Teachers are expected to facilitate the Afterschool program.
Possible classroom management performance gap.
Concerning the school:
There are staffing issues.
Pressure from parents in lower-grades concerned about their child’s academic standing.
Concerning students:
Difficulties to stay focused.
The performers
Performer backgrounds: Teachers with various subject expertise.
Performer expectations: Increased support, incentive for work.
Medium and genre:
Different based on interventions.
Interventions available both printed and digital formats for ease of use.
Visual considerations:
Simple, cohesive, informative.
Following school colours.
5 interventions to support the performance improvement campaign:
An information session: To ensure teachers are consistent with the Afterschool Program's procedures.
A bonus initiative: To motive and provide incentives for teachers.
Information relay emails: To ensure fluid communication between teachers.
An activity manager guide: To provide a job aid for new teachers.
Weekly support sessions: To provide feedback for teachers.
Ongoing support of current students and their parents.
An increase in revenue as current parents will be more likely to refer the school to other parents.